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Currys Launches 'Mind the Grab' Campaign Against Phone Theft

8/7/2025

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Summary

Story summary

Currys has unveiled its impactful 'Mind the Grab' campaign on Oxford Street, London, featuring a bold purple line to remind passersby to stay vigilant against phone thefts. In collaboration with the Metropolitan Police and Crimestoppers, this initiative seeks to raise awareness and promote safer habits, addressing the alarming statistic of a phone being stolen every 15 minutes in Westminster.

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Story summary

Currys has unveiled its impactful 'Mind the Grab' campaign on Oxford Street, London, featuring a bold purple line to remind passersby to stay vigilant against phone thefts. In collaboration with the Metropolitan Police and Crimestoppers, this initiative seeks to raise awareness and promote safer habits, addressing the alarming statistic of a phone being stolen every 15 minutes in Westminster.