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Rising Matcha Prices Driven by Shortages and Demand

8/7/2025

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Summary

Story summary

Matcha prices are climbing due to supply shortages and heightened demand, especially in the U.S.
Japan's record heat and fewer tea farmers are negatively affecting matcha production.
New 15% tariffs on Japanese imports could raise consumer costs further.
The average price of matcha lattes in the U.S. has increased to $6.15 from $5.84 last year.
Consumer interest in matcha persists, fueled by its health benefits and social media influence.

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Story summary

Matcha prices are climbing due to supply shortages and heightened demand, especially in the U.S.
Japan's record heat and fewer tea farmers are negatively affecting matcha production.
New 15% tariffs on Japanese imports could raise consumer costs further.
The average price of matcha lattes in the U.S. has increased to $6.15 from $5.84 last year.
Consumer interest in matcha persists, fueled by its health benefits and social media influence.