Back to today’s briefing

Story perspectives

HBO Max Cracks Down on Password Sharing This September

8/7/2025

46 11

Summary

Story summary

HBO Max is gearing up to tighten its grip on password sharing this September, as announced by JB Perrette, head of streaming at Warner Bros. Discovery. Users will encounter mandatory prompts to register for extra access, a strategic move aimed at boosting subscriber numbers and revenue by 2026, mirroring tactics from Netflix and Disney+.

1 of 1

Story summary

HBO Max is gearing up to tighten its grip on password sharing this September, as announced by JB Perrette, head of streaming at Warner Bros. Discovery. Users will encounter mandatory prompts to register for extra access, a strategic move aimed at boosting subscriber numbers and revenue by 2026, mirroring tactics from Netflix and Disney+.