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Mike Forbes Joins Vitamin Shoppe as Chief Strategy Officer

8/7/2025

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Summary

Story summary

Mike Forbes steps into the role of executive vice president and chief strategy officer at The Vitamin Shoppe on August 5, 2025. With a wealth of over 20 years in retail and wellness, including his tenure as co-CEO of MaryRuth Organics, he aims to elevate digital commerce, performance marketing, and forge impactful strategic partnerships.

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Story summary

Mike Forbes steps into the role of executive vice president and chief strategy officer at The Vitamin Shoppe on August 5, 2025. With a wealth of over 20 years in retail and wellness, including his tenure as co-CEO of MaryRuth Organics, he aims to elevate digital commerce, performance marketing, and forge impactful strategic partnerships.