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Musk Introduces Ads in Grok to Boost X's Revenue

8/7/2025

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Summary

Story summary

Elon Musk is shaking things up by introducing ads in Grok's responses on X, aiming to revitalize its faltering ad business. In a live discussion, he highlighted Grok's advanced AI features, revealing that marketers can now pay to feature in suggestions. This move leverages technology from his AI startup, xAI, which recently acquired X for a staggering $45 billion.

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Story summary

Elon Musk is shaking things up by introducing ads in Grok's responses on X, aiming to revitalize its faltering ad business. In a live discussion, he highlighted Grok's advanced AI features, revealing that marketers can now pay to feature in suggestions. This move leverages technology from his AI startup, xAI, which recently acquired X for a staggering $45 billion.