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Video Game Prices Set to Fluctuate by 2025

8/7/2025

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Summary

Story summary

By 2025, video game prices are expected to fluctuate dramatically, driven by targeted marketing and the rise of free-to-play giants like Fortnite. In response to consumer pushback, Microsoft slashed the price of Outer Worlds 2 to $69.99, while indie developers are also recalibrating their pricing strategies to navigate a challenging market landscape.

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Story summary

By 2025, video game prices are expected to fluctuate dramatically, driven by targeted marketing and the rise of free-to-play giants like Fortnite. In response to consumer pushback, Microsoft slashed the price of Outer Worlds 2 to $69.99, while indie developers are also recalibrating their pricing strategies to navigate a challenging market landscape.