Back to today’s briefing

Story perspectives

TKO Group Launches Zuffa Boxing, Canelo vs. Crawford Test

8/8/2025

44 10

Summary

Story summary

TKO Group Holdings, the powerhouse behind UFC and WWE, is gearing up to unveil Zuffa Boxing in early 2026, with Saudi Arabia's support. This ambitious move aims to establish a "fourth major sports asset" alongside its existing franchises. A pivotal boxing showdown between Canelo Alvarez and Terence Crawford on September 13, 2023, will serve as a crucial test for this exciting new venture.

1 of 1

Story summary

TKO Group Holdings, the powerhouse behind UFC and WWE, is gearing up to unveil Zuffa Boxing in early 2026, with Saudi Arabia's support. This ambitious move aims to establish a "fourth major sports asset" alongside its existing franchises. A pivotal boxing showdown between Canelo Alvarez and Terence Crawford on September 13, 2023, will serve as a crucial test for this exciting new venture.