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Marketers Struggle with AI Strategy Amid Hype Cycle

8/8/2025

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Summary

Story summary

Marketers are diving into AI, yet many are adrift without a solid strategy, spurred by the fear of being left behind. Gartner's 2023 Hype Cycle warns that generative AI is at the "Peak of Inflated Expectations," hinting at possible disillusionment. To harness AI's true potential, businesses must set clear goals and weave it seamlessly into their campaigns.

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Story summary

Marketers are diving into AI, yet many are adrift without a solid strategy, spurred by the fear of being left behind. Gartner's 2023 Hype Cycle warns that generative AI is at the "Peak of Inflated Expectations," hinting at possible disillusionment. To harness AI's true potential, businesses must set clear goals and weave it seamlessly into their campaigns.