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Glico Secures 3D Trademark for Iconic Pocky Shape

8/9/2025

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Summary

Story summary

Glico, the beloved maker of Pocky, has achieved a significant milestone by securing a 3D trademark for its iconic chocolate-covered pretzel stick shape in Japan. A recent survey revealed that over 90% of people can recognize Pocky just by its shape, empowering Glico to protect its unique product from imitators in Japan, though international markets remain unaffected.

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Story summary

Glico, the beloved maker of Pocky, has achieved a significant milestone by securing a 3D trademark for its iconic chocolate-covered pretzel stick shape in Japan. A recent survey revealed that over 90% of people can recognize Pocky just by its shape, empowering Glico to protect its unique product from imitators in Japan, though international markets remain unaffected.