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K-Beauty Soars as Male Idols Boost Sales

8/9/2025

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Summary

Story summary

K-beauty brands are tapping into the star power of male K-pop idols to captivate female consumers. Amorepacific has made waves by naming Felix from Stray Kids as Hera's first male ambassador, following the success of BTS's Jin for Laneige. This innovative approach has led to a remarkable 17.1% surge in Korea's cosmetics exports in July 2025.

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Story summary

K-beauty brands are tapping into the star power of male K-pop idols to captivate female consumers. Amorepacific has made waves by naming Felix from Stray Kids as Hera's first male ambassador, following the success of BTS's Jin for Laneige. This innovative approach has led to a remarkable 17.1% surge in Korea's cosmetics exports in July 2025.