Story perspectives

Mexico Demands Apology from Adidas for Cultural Appropriation

8/11/2025

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Summary

Story summary

Mexican officials are calling out Adidas for cultural appropriation over its "Oaxaca Slip-On" sandals, which mimic traditional huaraches from Oaxaca's Indigenous community. Governor Salomón Jara has demanded compensation and a public apology, while designer Willy Chavarria admitted to not collaborating with local artisans. The government is now pursuing legal measures to safeguard Indigenous designs.

History

Historical Context

In 1990, the United Nations established the International Day of the World’s Indigenous Peoples to promote the protection of Indigenous cultures. In Mexico, President Carlos Salinas recognized 62 Indigenous groups, highlighting their cultural importance. Today, Governor Salomón Jara's call for Adidas to apologize illustrates ongoing tensions over cultural appropriation, emphasizing the need for legal protections for Indigenous heritage amid globalization.

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Story summary

Mexican officials are calling out Adidas for cultural appropriation over its "Oaxaca Slip-On" sandals, which mimic traditional huaraches from Oaxaca's Indigenous community. Governor Salomón Jara has demanded compensation and a public apology, while designer Willy Chavarria admitted to not collaborating with local artisans. The government is now pursuing legal measures to safeguard Indigenous designs.

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