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Paramount Secures $7.7B Deal for UFC Streaming Rights

8/11/2025

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Summary

Story summary

Paramount has struck a groundbreaking seven-year deal worth $7.7 billion with TKO Group, granting exclusive U.S. media rights to UFC events starting in 2026. This transformative agreement, valued at $1.1 billion each year, abolishes the pay-per-view model, enabling Paramount+ subscribers to enjoy all events without additional costs, fueling their ambition for subscriber growth and deeper engagement.

History

Historical Context

The UFC's 2011 deal with Fox Sports, valued at $100 million annually, transformed mixed martial arts broadcasting, ending its partnership with Spike TV. The inaugural event, featuring Junior dos Santos, attracted 5.7 million viewers, setting a record. The recent $7.7 billion agreement with TKO Group signifies a shift towards subscription-based models, potentially reshaping sports media engagement and revenue for the future.

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Story summary

Paramount has struck a groundbreaking seven-year deal worth $7.7 billion with TKO Group, granting exclusive U.S. media rights to UFC events starting in 2026. This transformative agreement, valued at $1.1 billion each year, abolishes the pay-per-view model, enabling Paramount+ subscribers to enjoy all events without additional costs, fueling their ambition for subscriber growth and deeper engagement.

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