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Thailand Aims for 6.9 Million Visitors by 2026

8/11/2025

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Summary

Story summary

The Tourism Authority of Thailand (TAT) is setting its sights on welcoming 6.9 million visitors by 2026, despite facing challenges from a drop in Chinese tourists due to safety worries and unfavorable views. With rising domestic travel in China and fierce competition from Japan and Vietnam, TAT anticipates only 5 million Chinese visitors this year.

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Story summary

The Tourism Authority of Thailand (TAT) is setting its sights on welcoming 6.9 million visitors by 2026, despite facing challenges from a drop in Chinese tourists due to safety worries and unfavorable views. With rising domestic travel in China and fierce competition from Japan and Vietnam, TAT anticipates only 5 million Chinese visitors this year.