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Vietnam Surges to Third in Japan's Banana Market

8/12/2025

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Summary

Story summary

Vietnam is making waves in Japan's banana market, skyrocketing to the position of the third-largest supplier with imports soaring to 33,000 tonnes in 2024—a staggering 14-fold increase since 2019. This surge has squeezed the Philippines' market share from 90% down to 75%, thanks to Vietnam's competitive pricing, consistent quality, and advantageous tariffs under the CPTPP.

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Story summary

Vietnam is making waves in Japan's banana market, skyrocketing to the position of the third-largest supplier with imports soaring to 33,000 tonnes in 2024—a staggering 14-fold increase since 2019. This surge has squeezed the Philippines' market share from 90% down to 75%, thanks to Vietnam's competitive pricing, consistent quality, and advantageous tariffs under the CPTPP.