Story perspectives
American Eagle Faces Backlash Over Controversial Ad Campaign
8/13/2025
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Story summary
- American Eagle's latest ad campaign with Sydney Sweeney has ignited a firestorm of criticism, resulting in a 9% drop in store visits. Accusations of promoting eugenics have surfaced, yet some fans defend the message. Amid the chaos, the brand's stock saw a brief boost following Donald Trump's endorsement, fueling deeper conversations about body image and celebrity impact.
