Back to today’s briefing

Story perspectives

Anti-Obesity Drugs Fuel Surge in Poultry Demand

8/13/2025

30 6

Summary

Story summary

In 2025, the surge in anti-obesity medications and the Make America Healthy Again (MAHA) movement are set to transform American diets. With 20-25 million adults embracing GLP-1 drugs, the appetite for protein-rich foods is skyrocketing, creating a golden opportunity for poultry producers to thrive in this health-conscious landscape.

1 of 1

Story summary

In 2025, the surge in anti-obesity medications and the Make America Healthy Again (MAHA) movement are set to transform American diets. With 20-25 million adults embracing GLP-1 drugs, the appetite for protein-rich foods is skyrocketing, creating a golden opportunity for poultry producers to thrive in this health-conscious landscape.