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Adidas Apologizes for Cultural Misstep with Oaxaca Sandals

8/13/2025

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Summary

Story summary

Willy Chavarria has expressed regret over the "Oaxaca Slip-On" sandal for Adidas, following accusations of cultural appropriation from Mexican officials. The design, which drew inspiration from traditional huaraches, sparked outrage for excluding Indigenous voices. In response, Adidas has pledged to engage respectfully with the communities in Oaxaca, aiming for a more inclusive approach.

History

Historical Context

The establishment of the International Day of the World's Indigenous Peoples in 1992 aimed to promote Indigenous rights and cultural recognition, particularly in regions like Oaxaca, home to diverse Indigenous groups such as the Zapotec and Mixtec. With over 1 million speakers of Indigenous languages, Oaxaca's rich cultural heritage faces challenges, including cultural appropriation, as highlighted by recent controversies in fashion design.

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Story summary

Willy Chavarria has expressed regret over the "Oaxaca Slip-On" sandal for Adidas, following accusations of cultural appropriation from Mexican officials. The design, which drew inspiration from traditional huaraches, sparked outrage for excluding Indigenous voices. In response, Adidas has pledged to engage respectfully with the communities in Oaxaca, aiming for a more inclusive approach.

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