Story perspectives
RNZ Aims for 500K Listeners with Strategic Changes
8/15/2025
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Story summary
- RNZ National's live audience decreased from 607,000 in 2021 to 468,000 in 2024.
- A report recommends focusing on listeners aged 50-69 and hiring a Chief Audio Officer.
- Proposed strategies include moving Morning Report to Auckland, adjusting time slots, and enhancing on-air quality.
- RNZ targets 500,000 listeners by November 2026 and highlights its importance as a civil defense broadcaster.
