Story perspectives

Mediaocean and IWF Join Forces for Safer Ads

8/15/2025

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Summary

Story summary

Mediaocean partners with the Internet Watch Foundation (IWF) to improve digital advertising safety for children.
The collaboration integrates IWF's data services with Mediaocean's AI verification technology.
The goal is to block ads adjacent to harmful content and promote responsible advertising.
IWF offers an updated list of URLs with child sexual abuse material to prevent ad placements.
Both organizations stress the importance of collaboration for child safety in digital media.

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Story summary

Mediaocean partners with the Internet Watch Foundation (IWF) to improve digital advertising safety for children.
The collaboration integrates IWF's data services with Mediaocean's AI verification technology.
The goal is to block ads adjacent to harmful content and promote responsible advertising.
IWF offers an updated list of URLs with child sexual abuse material to prevent ad placements.
Both organizations stress the importance of collaboration for child safety in digital media.