Back to today’s briefing

Story perspectives

Vuori Teams with Kirsty Godso to Elevate Fitness Apparel

8/15/2025

25 4

Summary

Story summary

Vuori has partnered with fitness expert Kirsty Godso to improve its fitness apparel and marketing strategies.
Godso, formerly with Nike, will incorporate her energetic style and holistic wellness approach into Vuori's products.
The brand has expanded to over 18 countries, supported by investments that value it at $5.5 billion.

1 of 1

Story summary

Vuori has partnered with fitness expert Kirsty Godso to improve its fitness apparel and marketing strategies.
Godso, formerly with Nike, will incorporate her energetic style and holistic wellness approach into Vuori's products.
The brand has expanded to over 18 countries, supported by investments that value it at $5.5 billion.