Story perspectives
Pre-Owned Watch Market Surges Amid Swiss Export Decline
8/16/2025
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Story summary
- The pre-owned watch market saw a 5.3% increase in the Bloomberg Subdial Watch Index, its best performance since early 2022.
- Collectors are turning to secondary markets due to high production costs and delays in new models.
- Swiss watch exports dropped 5.6% in June, impacted by a 39% U.S. tariff and reduced demand.
- Popular pre-owned models include Patek Philippe’s Aquanaut and Rolex’s gold Daytona.
