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Stoke City Unveils New Badge After Fan Vote

8/16/2025

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Summary

Story summary

Stoke City will introduce a new club badge for the 2026-27 season, supported by 68% of fan votes.
The design modernizes the badge used from 1977 to 1992 and involved extensive fan consultation.
Two Circles independently verified the process to ensure transparency.
Club officials highlight the badge's significance to the club's heritage and identity.

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Story summary

Stoke City will introduce a new club badge for the 2026-27 season, supported by 68% of fan votes.
The design modernizes the badge used from 1977 to 1992 and involved extensive fan consultation.
Two Circles independently verified the process to ensure transparency.
Club officials highlight the badge's significance to the club's heritage and identity.