Story perspectives

Samsung Surges in U.S. Market; Apple Eyes Foldables

8/16/2025

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Summary

Story summary

Samsung's U.S. smartphone market share increased from 23% to 31% in Q2 2025, while Apple's share decreased from 56% to 49%.
The growth is attributed to Samsung's diverse product offerings, including foldable phones.
Analysts predict Apple may launch a folding phone by 2026 to regain market position.

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Story summary

Samsung's U.S. smartphone market share increased from 23% to 31% in Q2 2025, while Apple's share decreased from 56% to 49%.
The growth is attributed to Samsung's diverse product offerings, including foldable phones.
Analysts predict Apple may launch a folding phone by 2026 to regain market position.