Back to today’s briefing

Story perspectives

James Bond Trademark Battle: Dubai Developer vs. Eon Productions

8/18/2025

46 3

Summary

Story summary

Danjaq and Eon Productions are contesting a Dubai developer's claims of non-use of James Bond trademarks in Europe.
The developer asserts that several Bond trademarks have lapsed due to lack of use.
Luxury brands have provided evidence to support Bond's continued relevance.
Amazon currently has creative control over the franchise and is developing a new film.

1 of 1

Story summary

Danjaq and Eon Productions are contesting a Dubai developer's claims of non-use of James Bond trademarks in Europe.
The developer asserts that several Bond trademarks have lapsed due to lack of use.
Luxury brands have provided evidence to support Bond's continued relevance.
Amazon currently has creative control over the franchise and is developing a new film.