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Apple's Bold Shift: Phasing Out iPhone 18 Base Model

8/18/2025

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Summary

Story summary

Apple will phase out the base iPhone 18, introducing two new models in 2026.
The iPhone 17e will launch first, followed by the iPhone 18 Air, Pro, Pro Max, and a foldable model priced between $2,000 and $2,500.
This strategy aims to streamline offerings and boost brand loyalty, differentiating from competitors like Samsung.
The base iPhone 18's potential delay until early 2027 raises concerns about upgrade costs for consumers.

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Story summary

Apple will phase out the base iPhone 18, introducing two new models in 2026.
The iPhone 17e will launch first, followed by the iPhone 18 Air, Pro, Pro Max, and a foldable model priced between $2,000 and $2,500.
This strategy aims to streamline offerings and boost brand loyalty, differentiating from competitors like Samsung.
The base iPhone 18's potential delay until early 2027 raises concerns about upgrade costs for consumers.