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MSNBC Transitions to MS NOW, Unveils New Identity

8/18/2025

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Story summary
  • MSNBC will rebrand as MS NOW, short for My Source News Opinion World, after spinning off from Comcast's NBCUniversal into Versant.
  • The network will drop its iconic peacock logo, signaling a major identity change.
  • MS NOW plans to create an independent newsroom by hiring multiple journalists.
  • This rebranding aims to clarify its separation from NBC News and strengthen its competitive position.