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Ford Unveils Bronco Roadster Concept for 60th Anniversary

8/19/2025

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Summary

Story summary

Ford introduced the Bronco Roadster Concept at Monterey Car Week, marking the Bronco's 60th anniversary.
The design reflects the original 1966 U13 roadster, emphasizing simplicity and utility.
Features include a doorless, roofless design, manual shifter, and retro-inspired wheels.
This concept highlights the Bronco's adventurous spirit but is not intended for production.
Bronco Chief Designer Robert Gelardi stresses honoring the brand's heritage while innovating for the future.

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Story summary

Ford introduced the Bronco Roadster Concept at Monterey Car Week, marking the Bronco's 60th anniversary.
The design reflects the original 1966 U13 roadster, emphasizing simplicity and utility.
Features include a doorless, roofless design, manual shifter, and retro-inspired wheels.
This concept highlights the Bronco's adventurous spirit but is not intended for production.
Bronco Chief Designer Robert Gelardi stresses honoring the brand's heritage while innovating for the future.