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NASCAR Names O'Reilly Auto Parts as New Series Sponsor

8/19/2025

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Summary

Story summary

NASCAR has named O’Reilly Auto Parts as the new title sponsor for its secondary series, starting January 1, 2026.
The series will be rebranded as the NASCAR O’Reilly Auto Parts Series, concluding Xfinity's 11-year sponsorship.
O’Reilly seeks to increase brand visibility through this multi-year agreement, capitalizing on NASCAR's expanding audience on The CW Network.
O’Reilly becomes the fourth title sponsor in the series' 44-year history.

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Story summary

NASCAR has named O’Reilly Auto Parts as the new title sponsor for its secondary series, starting January 1, 2026.
The series will be rebranded as the NASCAR O’Reilly Auto Parts Series, concluding Xfinity's 11-year sponsorship.
O’Reilly seeks to increase brand visibility through this multi-year agreement, capitalizing on NASCAR's expanding audience on The CW Network.
O’Reilly becomes the fourth title sponsor in the series' 44-year history.