Story perspectives

Pop Mart's Labubu Plush Sales Soar 204% in 2025!

8/20/2025

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Summary

Story summary

Pop Mart's Labubu plush toys saw a 204% revenue increase and a 362% rise in net profits in H1 2025.
The Monsters franchise generated 4.81 billion RMB ($670 million), a 668% year-over-year increase.
Labubu keychains, favored by celebrities, helped boost plush product revenue by over 1200% to 6.13 billion RMB ($854 million).
Supply shortages have raised second-hand prices, while international sales, particularly in the U.S., increased by over 1100%.
Pop Mart operates 571 stores worldwide, including 41 in the Americas.

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Story summary

Pop Mart's Labubu plush toys saw a 204% revenue increase and a 362% rise in net profits in H1 2025.
The Monsters franchise generated 4.81 billion RMB ($670 million), a 668% year-over-year increase.
Labubu keychains, favored by celebrities, helped boost plush product revenue by over 1200% to 6.13 billion RMB ($854 million).
Supply shortages have raised second-hand prices, while international sales, particularly in the U.S., increased by over 1100%.
Pop Mart operates 571 stores worldwide, including 41 in the Americas.