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Streaming Dominates TV, Netflix Leads with 'Squid Game'

8/21/2025

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Summary

Story summary

In July 2025, streaming reached 47.3% of TV viewing, up from 46% in June, per Nielsen.
Netflix dominated with 8 of the top 10 streaming titles, including "Squid Game" at 5.4 billion minutes.
YouTube increased to 13.4%, while The Roku Channel rose by 7.5% to 2.8%.
Broadcast TV dropped to 18.4%, and cable fell to 22.2% due to summer programming slumps.

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Story summary

In July 2025, streaming reached 47.3% of TV viewing, up from 46% in June, per Nielsen.
Netflix dominated with 8 of the top 10 streaming titles, including "Squid Game" at 5.4 billion minutes.
YouTube increased to 13.4%, while The Roku Channel rose by 7.5% to 2.8%.
Broadcast TV dropped to 18.4%, and cable fell to 22.2% due to summer programming slumps.