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Apple TV+ Hikes Subscription Price by 30% Amid Losses

8/21/2025

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Summary

Story summary

Apple TV+ will raise its monthly subscription price by 30%, from $9.99 to $12.99, starting August 21 for new customers.
Current subscribers will experience the price increase within 30 days of their renewal.
The service continues to be ad-free and has added new shows and films to its library.
Apple TV+ faces annual losses exceeding $1 billion due to significant content expenditures.

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Story summary

Apple TV+ will raise its monthly subscription price by 30%, from $9.99 to $12.99, starting August 21 for new customers.
Current subscribers will experience the price increase within 30 days of their renewal.
The service continues to be ad-free and has added new shows and films to its library.
Apple TV+ faces annual losses exceeding $1 billion due to significant content expenditures.