Story perspectives

Safaricom Launches B-LIVE: Flexible Hourly Internet Access

8/22/2025

50 6

Summary

Story summary

Safaricom introduced B-LIVE, a time-based internet service allowing hourly access instead of data volume.
Pricing options are KES 20 for 1 hour, KES 50 for 3 hours, and KES 150 for 6 hours, accessible via USSD codes *544# or *555#.
The service targets students, content creators, and professionals, providing greater flexibility in internet usage.
This initiative aims to enhance digital inclusion in Kenya, addressing varied customer needs in the mobile data market.

History

Historical Context

In 2010, the Kenyan government initiated the National Broadband Strategy to enhance internet access, with Safaricom emerging as a key player, boasting over 30 million subscribers by 2021. This initiative aims to improve digital inclusion, particularly through services like B-LIVE, which addresses the diverse internet needs of students and professionals, potentially transforming Kenya's digital economy and fostering innovation.

1 of 2

Story summary

Safaricom introduced B-LIVE, a time-based internet service allowing hourly access instead of data volume.
Pricing options are KES 20 for 1 hour, KES 50 for 3 hours, and KES 150 for 6 hours, accessible via USSD codes *544# or *555#.
The service targets students, content creators, and professionals, providing greater flexibility in internet usage.
This initiative aims to enhance digital inclusion in Kenya, addressing varied customer needs in the mobile data market.

1 / 2