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Spindrift Exits Hard Seltzer Market to Focus on Non-Alcoholic

8/22/2025

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Summary

Story summary

Spindrift will discontinue its Spiked Spindrift hard seltzer line after four years to focus on non-alcoholic products.
This decision responds to declining demand for hard seltzers and aims to meet customer needs.
Loyal customers have expressed disappointment on social media, but the company plans to introduce new products.
The move reflects a broader trend of decreasing alcohol consumption among U.S. adults.

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Story summary

Spindrift will discontinue its Spiked Spindrift hard seltzer line after four years to focus on non-alcoholic products.
This decision responds to declining demand for hard seltzers and aims to meet customer needs.
Loyal customers have expressed disappointment on social media, but the company plans to introduce new products.
The move reflects a broader trend of decreasing alcohol consumption among U.S. adults.