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University of South Carolina Signs $70M Nike Deal

8/23/2025

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Summary

Story summary

The University of South Carolina will transition from Under Armour to Nike as its athletic apparel provider on July 1, 2026.
The 10-year contract is worth $70 million in retail, $5 million in cash, and $2.5 million in products, plus a 15% royalty on net sales.
Nike will supply new uniforms for all 21 athletic programs, including shoes for basketball player A'ja Wilson.
Athletic Director Jeremiah Donati praised Under Armour's contributions since 2007 while expressing enthusiasm for the new partnership.

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Story summary

The University of South Carolina will transition from Under Armour to Nike as its athletic apparel provider on July 1, 2026.
The 10-year contract is worth $70 million in retail, $5 million in cash, and $2.5 million in products, plus a 15% royalty on net sales.
Nike will supply new uniforms for all 21 athletic programs, including shoes for basketball player A'ja Wilson.
Athletic Director Jeremiah Donati praised Under Armour's contributions since 2007 while expressing enthusiasm for the new partnership.