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Story perspectives

European Commission Approves Health Claim for Green Kiwifruit

8/23/2025

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Story summary
  • The European Commission approved a health claim for green kiwifruit, stating it aids normal bowel function by increasing stool frequency.
  • This marks the first fresh fruit to receive such an endorsement.
  • Only three health claims have been authorized in the past five years.
  • Zespri International Limited submitted the application, with its CEO calling the approval a milestone for digestive health.