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Lidl Launches 'Live Well' Logo for Healthy Products

8/23/2025

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Summary

Story summary

Lidl GB is introducing a 'Live Well' logo to highlight healthy and sustainable products.
The logo, created with the British Nutrition Foundation and WWF, will feature on over 100 own-brand items, starting with fresh produce and plant-based foods.
Lidl targets 10% of its own-brand range to meet these standards by 2030, aiming for alignment with the Planetary Health Diet by 2050.

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Story summary

Lidl GB is introducing a 'Live Well' logo to highlight healthy and sustainable products.
The logo, created with the British Nutrition Foundation and WWF, will feature on over 100 own-brand items, starting with fresh produce and plant-based foods.
Lidl targets 10% of its own-brand range to meet these standards by 2030, aiming for alignment with the Planetary Health Diet by 2050.