Story perspectives
MSNBC's Viewership Drops as Fox and CNN Soar
8/23/2025
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Story summary
- MSNBC's viewership declined by 3%, averaging 797,000 in primetime ahead of its rebrand to MS NOW.
- CNN and Fox News gained viewers, with Fox capturing 65% of the primetime audience.
- Coverage of Trump's diplomatic efforts positively impacted ratings for CNN and Fox.
- MSNBC's shift to leftist programming has negatively affected its ratings.
- MS NOW needs to adapt to retain its audience and meet viewer preferences.
