Story perspectives
Spotify Raises Subscription Prices to Boost User Base
8/24/2025
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Story summary
- Spotify intends to increase subscription prices to reach 1 billion users, as stated by Co-President Alex Norstrom.
- Monthly premium prices will rise from 10.99 euros to 11.99 euros in select regions starting in September.
- This decision follows cost-cutting measures that resulted in Spotify's first annual profit last year.
- The company is also investing in new features to improve user experience.
