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Pandora Closes 100 Stores Amid Plummeting China Sales

8/25/2025

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Summary

Story summary

Pandora, the largest jewellery company, will close 100 stores in China due to declining sales.
Sales decreased from 1.97 billion kroner in 2019 to 416 million kroner in 2023.
Shifting consumer preferences towards practical products are affecting foreign brands.
These closures highlight a wider trend of foreign retailers facing challenges in the Chinese market.

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Story summary

Pandora, the largest jewellery company, will close 100 stores in China due to declining sales.
Sales decreased from 1.97 billion kroner in 2019 to 416 million kroner in 2023.
Shifting consumer preferences towards practical products are affecting foreign brands.
These closures highlight a wider trend of foreign retailers facing challenges in the Chinese market.