Story perspectives

Irish Media Industry Projected to Hit €7.5 Billion by 2029

8/25/2025

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Summary

Story summary

The Irish Entertainment & Media (E&M) industry is projected to reach €7.5 billion by 2029, growing at 3.3% annually.
Internet advertising and video on demand are primary growth drivers, with internet ad revenue expected to reach €1.8 billion by 2029.
Fixed broadband subscriptions increased by 5.7% in 2024, while 5G penetration is forecasted to exceed 182% by 2029.
Artificial Intelligence is enhancing advertising through personalized content and improved engagement strategies.

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Story summary

The Irish Entertainment & Media (E&M) industry is projected to reach €7.5 billion by 2029, growing at 3.3% annually.
Internet advertising and video on demand are primary growth drivers, with internet ad revenue expected to reach €1.8 billion by 2029.
Fixed broadband subscriptions increased by 5.7% in 2024, while 5G penetration is forecasted to exceed 182% by 2029.
Artificial Intelligence is enhancing advertising through personalized content and improved engagement strategies.