Story perspectives
MLB Rights Shuffle: NBCUniversal Reclaims Sunday Package
8/26/2025
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Story summary
- MLB commissioner Rob Manfred characterized media rights negotiations as a complex “jigsaw puzzle.”
- NBCUniversal is set to regain the Sunday morning MLB package from Roku.
- NBC previously paid $30 million annually; Roku currently pays $10 million.
- The deal aims to strengthen NBC's live sports content on Peacock.
- This represents a notable change in NBC's strategy regarding MLB rights since its departure two years ago.
