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McDonald's Launches Vegetarian Protein Slice Amid Growing Demand

8/27/2025

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Summary

Story summary

McDonald's introduced a vegetarian protein slice in South India, created with government scientists.
India's protein market is expected to grow due to increasing demand for protein-rich foods.
Celebrity endorsements and targeted marketing are boosting this trend, especially in urban regions.
Amul is expanding its high-protein product offerings to take advantage of this market opportunity.

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Story summary

McDonald's introduced a vegetarian protein slice in South India, created with government scientists.
India's protein market is expected to grow due to increasing demand for protein-rich foods.
Celebrity endorsements and targeted marketing are boosting this trend, especially in urban regions.
Amul is expanding its high-protein product offerings to take advantage of this market opportunity.