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Amazon's Ad Revenue Soars 5% Amid Sports Surge

8/27/2025

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Summary

Story summary

Amazon's 2025 upfront negotiations resulted in a 5% increase in ad commitments, totaling nearly $31 billion.
Growth was driven by live sports, particularly the NBA and NFL, and rising demand for Prime Video content.
Prime Video's average monthly ad-supported reach surpassed 200 million globally, contributing to over 300 million across Amazon's entertainment platforms.
In contrast, ad spending on broadcast and cable networks declined.

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Story summary

Amazon's 2025 upfront negotiations resulted in a 5% increase in ad commitments, totaling nearly $31 billion.
Growth was driven by live sports, particularly the NBA and NFL, and rising demand for Prime Video content.
Prime Video's average monthly ad-supported reach surpassed 200 million globally, contributing to over 300 million across Amazon's entertainment platforms.
In contrast, ad spending on broadcast and cable networks declined.