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Lego Soars: 12% Revenue Growth Fuels Expansion

8/27/2025

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Summary

Story summary

Lego achieved a 12% revenue growth in the first half of 2025, totaling 34.6 billion Danish crowns ($5.4 billion).
Operating profit increased by 10%, aided by 314 new product launches and collaborations with brands such as Pokémon and Formula One.
The company opened 24 new stores, targeting markets in China and India.
Lego's diverse manufacturing network enabled it to outperform competitors despite market challenges.

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Story summary

Lego achieved a 12% revenue growth in the first half of 2025, totaling 34.6 billion Danish crowns ($5.4 billion).
Operating profit increased by 10%, aided by 314 new product launches and collaborations with brands such as Pokémon and Formula One.
The company opened 24 new stores, targeting markets in China and India.
Lego's diverse manufacturing network enabled it to outperform competitors despite market challenges.