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NHL Ads: Gambling Every 13 Seconds Raises Concerns

8/27/2025

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Summary

Story summary

A University of Bristol study found NHL broadcasts have gambling ads every 13 seconds, compared to one ad every four minutes for NBA games.
The NHL's collaboration with sportsbooks has increased gambling marketing, prompting concerns about viewer impact.
BetMGM is launching a campaign with Jon Hamm to strengthen its brand in the competitive sports betting market.

History

Historical Context

The Unlawful Internet Gambling Enforcement Act of 2005 restricted online gambling in the U.S., prompting states to create their own regulations. New Jersey's legalization of sports betting in 2018 marked a pivotal change, resulting in a 30% revenue increase. The NHL's partnership with sportsbooks, featuring frequent gambling ads, highlights evolving marketing strategies and raises concerns about sports viewership and gambling addiction.

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Story summary

A University of Bristol study found NHL broadcasts have gambling ads every 13 seconds, compared to one ad every four minutes for NBA games.
The NHL's collaboration with sportsbooks has increased gambling marketing, prompting concerns about viewer impact.
BetMGM is launching a campaign with Jon Hamm to strengthen its brand in the competitive sports betting market.

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