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Mastercard Signs Historic $100M Deal with McLaren F1

8/28/2025

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Summary

Story summary

Mastercard will be the naming partner for McLaren's Formula One team starting in 2026, with a $100 million annual deal.
This agreement is the largest title sponsorship in Formula One history and marks McLaren's return to title sponsorship after ten years.
McLaren's CEO, Zak Brown, highlighted the need for a partner that aligns with their values and boosts brand visibility.
The partnership coincides with McLaren's improved performance, having recently won its first constructors’ championship in 26 years.

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Story summary

Mastercard will be the naming partner for McLaren's Formula One team starting in 2026, with a $100 million annual deal.
This agreement is the largest title sponsorship in Formula One history and marks McLaren's return to title sponsorship after ten years.
McLaren's CEO, Zak Brown, highlighted the need for a partner that aligns with their values and boosts brand visibility.
The partnership coincides with McLaren's improved performance, having recently won its first constructors’ championship in 26 years.