Back to today’s briefing

Story perspectives

Google and Microsoft Boost Ads in AI Features

8/28/2025

36 7

Summary

Story summary

Google and Microsoft are incorporating ads into their AI features, prompting the need for optimized campaigns.
Google is improving link visibility in AI Mode with embedded carousels and smarter inline links.
AI Overviews are enhancing organic visibility, increasing search discovery for brands.
Brands should prioritize quality links and content to adapt to Google's changing policies.

History

Historical Context

In 2000, Google launched AdWords, transforming online advertising and generating $1.5 billion in its first year. This innovation allowed brands to target ads effectively, setting a precedent for digital marketing. As AI technology evolves, companies like Google and Microsoft are adapting their strategies, emphasizing the importance of quality content for brands to thrive in a competitive landscape.

1 of 2

Story summary

Google and Microsoft are incorporating ads into their AI features, prompting the need for optimized campaigns.
Google is improving link visibility in AI Mode with embedded carousels and smarter inline links.
AI Overviews are enhancing organic visibility, increasing search discovery for brands.
Brands should prioritize quality links and content to adapt to Google's changing policies.

1 / 2