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Only 0.3% of College Football Players Earn Over $1M

8/28/2025

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Summary

Story summary

A recent Opendorse NIL report indicates only 0.3% of college football players earn over $1 million, while 66.5% earn less than $10,000.
The Big 12 allocates 23.1% of its NIL budget to quarterbacks, while the SEC allocates 43% to defensive players.
Other conferences exhibit different budget distributions, with the ACC favoring offense at a 70/30 ratio.

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Story summary

A recent Opendorse NIL report indicates only 0.3% of college football players earn over $1 million, while 66.5% earn less than $10,000.
The Big 12 allocates 23.1% of its NIL budget to quarterbacks, while the SEC allocates 43% to defensive players.
Other conferences exhibit different budget distributions, with the ACC favoring offense at a 70/30 ratio.