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Coke Zero Sugar 400 Ratings Drop; Xfinity Series Thrives

8/28/2025

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Summary

Story summary

The Coke Zero Sugar 400 at Daytona recorded a 1.76 TV rating and 3.297 million viewers, down from 1.95 and 3.5 million last year.
The Xfinity Series saw a 30% increase in viewership, with the Wawa 250 attracting 1.092 million viewers.
Fans are frustrated with the Cup Series' decline, viewing the Xfinity Series as the main draw.
NASCAR must address viewer interest as the Xfinity Series prepares for Portland on August 30, 2025.

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Story summary

The Coke Zero Sugar 400 at Daytona recorded a 1.76 TV rating and 3.297 million viewers, down from 1.95 and 3.5 million last year.
The Xfinity Series saw a 30% increase in viewership, with the Wawa 250 attracting 1.092 million viewers.
Fans are frustrated with the Cup Series' decline, viewing the Xfinity Series as the main draw.
NASCAR must address viewer interest as the Xfinity Series prepares for Portland on August 30, 2025.