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AI Platforms Shift: GEO Emerges as SEO Fades

8/28/2025

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Summary

Story summary

ChatGPT and Gemini are the top generative AI platforms, while Grok experiences user growth and DeepSeek declines.
A16z's study identifies seven areas of consumer AI usage, noting the emergence of vibe coding.
Traditional SEO is challenged by AI, leading to a shift towards Generative Engine Optimization (GEO).
Companies need to adjust strategies to remain visible in the changing digital landscape.

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Story summary

ChatGPT and Gemini are the top generative AI platforms, while Grok experiences user growth and DeepSeek declines.
A16z's study identifies seven areas of consumer AI usage, noting the emergence of vibe coding.
Traditional SEO is challenged by AI, leading to a shift towards Generative Engine Optimization (GEO).
Companies need to adjust strategies to remain visible in the changing digital landscape.